Practical and clear, this book guides business and management students through the entire research process. Starting with the basics and fully grounded in the context of actually doing research, this is the perfect companion as they tackle a research project head on for the first time.
The book helps students build their understanding and develop the skills they need to establish good practice when planning and carrying out research within the business world. This second edition offers:
- A key focus on employability, highlighting the value of research beyond academia and helping students develop their transferable skills
- Easy to follow guidance about how to succeed at a range of assessments
- Full online support for every step of a research project from design to dissemination, including video, top tips, journal articles and more
Showcasing examples and case studies drawn from across the global business landscape, including HR, marketing, organization studies and tourism and leisure, this book helps students successfully and confidently apply and use their methods knowledge.
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