Electronic Commerce is booming in India, offering new ways of doing business. Referring to aspects of online business involving exchanges among customers, business partners and vendors, e-commerce has increased the speed and ease with which business can be transacted today, resulting in intense competition between enterprises. Companies are at a crossroads - either go online or go out of business. Now in its fifth edition, this text will equip students with the latest information on concepts, models, strategies, and techniques that can be used to build useful e-commerce applications. The range of topics covered is broad, making this book a solid introductory text for the rapidly expanding number of courses in e-commerce for business students at undergraduate or postgraduate level, and also for students pursuing courses in computer applications, information technology and information science. The book features comprehensive and diverse case studies and data on multinational companies, showcasing both the success and failure of their Web-based electronic business models. New material on developments in technology and taxation issues is included.
This text will arm students with the skills to deal successfully with the managerial issues they will face as future business professionals.