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eBusiness

eBusiness

by Paul Beynon-Davies
Paperback
Publication Date: 23/11/2012

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The second edition of eBusiness provides a balanced coverage of electronic business and its role in the transformation of organisations. It takes a worldwide perspective and discusses the increasing role of information and communication technologies within both private and public sector organisations. A strong underpinning in theory is used throughout to help understand the practical implications of this important phenomenon. Chapters are integrated around an overview model of eBusiness and contain case material, exercises and reflective points.

New to this Edition:
- Revised structure which builds a conception of eBusiness from first principles
- Integrated chapter case studies and revised free-standing international case studies
- Coverage of new topics including mobile commerce, electronic government and cloud computing
- Increased range of learning material in each chapter as well as fully updated online resources

eBusiness is an ideal text for undergraduate, postgraduate and MBA students of e-business.
ISBN:
9780230304567
9780230304567
Category:
E-commerce: business aspects
Format:
Paperback
Publication Date:
23-11-2012
Language:
English
Publisher:
Bloomsbury Publishing PLC
Country of origin:
United Kingdom
Edition:
2nd Edition
Pages:
464
Dimensions (mm):
246x189x25mm
Weight:
0.82kg

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