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Economics and Management of Franchising Networks

Economics and Management of Franchising Networks

by Gerard CliquetMika Tuunanen George Hendrikse and others
Paperback
Publication Date: 08/06/2004

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Franchising networks are experiencing great success in international business organization. Few books try to explain the characteristics of these networks. Contrary to the existing literature this book tackles more theoretical problems related to governance, organization, knowledge management, contract design, incentive and regulation issues both from the economic and management view point. It delivers new theoretical and empirical results regarding plural forms, contract design, and knowledge and strategic management issues. Its purpose is to offer researchers and practitioners new theoretical and empirical insights in one of the most important economic phenomenon at the beginning of the 21st century: Franchising networks as organizational arrangement for growth and internationalization of firms.
ISBN:
9783790802023
9783790802023
Category:
Franchises
Format:
Paperback
Publication Date:
08-06-2004
Language:
English
Publisher:
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Country of origin:
Germany
Pages:
364
Dimensions (mm):
235x155x19mm
Weight:
1.16kg

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