A revelatory guide to creativity in business from Nike's pioneering Chief Marketing Officer
- How did Nike go from being a small sneaker brand to the world's most revered company?
- Why do its campaigns - from 'Just do it' to the famous Nike swoosh - capture the imaginations of millions worldwide?
- And what can any founder or marketer learn from them?
Greg Hoffman joined Nike as 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history - for Ronaldo and Serena, Olympic Games and World Cup finals. Now, he unveils a transformative method that will make any brand more creative: emotion by design.
'The marketing genius behind Nike . . . Greg Hoffman has inspired me tremendously'
Steven Bartlett, author of Happy Sexy Millionaire
'Great story, amazing career, so inspirational . . . I couldn't put it down'
Chris Evans
'The ultimate playbook to unleash creativity in any team'
Jake Humphrey, author of High Performance
'An unforgettable account of a man and a business that never had to try to be someone else's idea of cool - because they had already defined it themselves'
Rory Sutherland, Vice-Chairman of Ogilvy and author of Alchemy
This item is In Stock in our Sydney warehouse and should be sent from our warehouse within 1-2 working days.
Once sent we will send you a Shipping Notification which includes online tracking.
Please check the estimated delivery times below for your region, for after your order is despatched from our warehouse:
ACT Metro 2 working days
NSW Metro 2 working days
NSW Rural 2 - 3 working days
NSW Remote 2 - 5 working days
NT Metro 3 - 6 working days
NT Remote 4 - 10 working days
QLD Metro 2 - 4 working days
QLD Rural 2 - 5 working days
QLD Remote 2 - 7 working days
SA Metro 2 - 5 working days
SA Rural 3 - 6 working days
SA Remote 3 - 7 working days
TAS Metro 3 - 6 working days
TAS Rural 3 - 6 working days
VIC Metro 2 - 3 working days
VIC Rural 2 - 4 working days
VIC Remote 2 - 5 working days
WA Metro 3 - 6 working days
WA Rural 4 - 8 working days
WA Remote 4 - 12 working days
Express Post is available if ALL items in your Shopping Cart are listed as 'In Stock'.
Share This Book: