Le franchisage est l'un des moyens d'expansion commerciale les plus rapides et les plus populaires. Le franchisage repose sur la concession de licences sur des droits de propriete intellectuelle. Ce guide pratique destine aux entreprises, qui regorge d'exemples et de conseils, presente differents types de franchises et decrit le deroulement du processus de franchisage, en mettant en evidence les questions essentielles qu'il convient d'examiner a chaque etape.
- ISBN:
- 9789280525434
- 9789280525434
-
Category:
- Business strategy
- Format:
- Paperback
- Publication Date:
-
31-12-2019
- Language:
- French
- Publisher:
- World Intellectual Property Organization
- Pages:
- 78
- Dimensions (mm):
- 210x148x4mm
- Weight:
- 0.1kg
This title is in stock with our Australian supplier and should arrive at our Sydney warehouse within 2 - 3 weeks of you placing an order.
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