Chapter 1: Mass, Modern and Mine: Heritage and Popular Culture Mike Robinson and Helaine Silverman.- Chapter 2: When Popular Religion Becomes Elite Heritage: Tensions and Transformations at the Shrine of St. Padre Pio of Pietrelcina Michael A. Di Giovine.- Chapter 3: Experiencing Intangible Heritage on the Byway: The Mississippi Blues Trail and the Virginia Crooked Road Paul Hardin Kapp.- Chapter 4: Material Falsehoods: Living a Lie at This Old Fort Robert Pahre.- Chapter 5: Women, Tourism, and the Visual Narrative of Interwar Tourism in the American Southwest Joy Sperling.- Chapter 6: Deploying Heritage to Solve Today's Dilemmas: The Swedes of Rockford, Illinois Lynne M. Dearborn.- Chapter 7: From Co-op to Conglomerate: Quality Courts, World War II, and the Commodification of Travel John Presley.- Chapter 8: Branding Peru: Cultural Heritage and Popular Culture in the Marketing Strategy of PromPerú Helaine Silverman.- Chapter 9: Parodying Heritage Tourism Richard W. Hallett.- Chapter 10: Contemporizing Kensington: Popular Culture and the "Enchanted Palace" Exhibit Caitlin Carson, Julian Hartman, Cele Otnes and Pauline Maclaran.- Chapter 11: Collecting London 2012: Exploring the Unofficial Legacy of the Olympic Games Anna Woodham.- Chapter 12: "Democratizing" and: The from Urbana, Illinois Noah Lenstra.- Chapter 13: Uneasy Heritage: Remembering Everyday Life in Post-Socialist Memorials and Museums Sara Jones.- Chapter 14: Trees as Re-appropriated Heritage in Popular Cultures of Memorialization: The Rhetoric of Resilient (Human)Nature Joy Sather-Wagstaff.