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Entrepreneurship in the Hospitality, Tourism and Leisure Industries

Entrepreneurship in the Hospitality, Tourism and Leisure Industries

by Alison MorrisonMichael Rimmington and Clare Williams
Hardback
Publication Date: 24/04/2016

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Entrepreneurship is the engine that drives any successful industry or economy. In the rapidly evolving hospitality, tourism and leisure sector worldwide this is particularly true. This new text is designed to develop a greater understanding of the process and context for entrepreneurship as well as to provide key concepts which will enable the reader to become more entrepreneurial themselves. The text unites appropriate theory with copious real world examples giving the student, manager or trainer a powerful framework for understanding every aspect of this vital business function. Rigorously developed by authors with wide teaching and industry experience it contains: *Clear learning objectives and teaching structure *Up-to-date cases throughout *The widest possible coverage of the latest research and literature *A clear focus on the dynamic hospitality, tourism and leisure sector.Entrepreneurship in the Hospitality, Tourism and Leisure Industries is an essential teaching tool and reference on all serious academic and professional courses and gives a uniquely powerful overview of the subject for students and trainees.
ISBN:
9781138139718
9781138139718
Category:
Sports & outdoor recreation
Format:
Hardback
Publication Date:
24-04-2016
Language:
English
Publisher:
Taylor & Francis Group
Country of origin:
United States
Dimensions (mm):
246.08x188.93mm
Weight:
0.66kg

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