The brief, practical texts in the Essentials of Qualitative Methods series introduce social science and psychology researchers to key approaches to capturing phenomena not easily measured quantitatively, offering exciting, nimble opportunities to gather in-depth qualitative data.

In this book, Alexa Hepburn and Jonathan Potter provide an introduction to conversation analysis, a qualitative approach that examines the actions and interactions that take place in face-to-face conversations, phone calls, texts, and various forms of media. Conversation analysis details how people interact with one another, adjusting their behavior accordingly, and attentiveness to one another. Learning how to effectively communicate is particularly important to improving communication in fields such as couples counseling, health communication, parent effectiveness training, suicide hotlines, and more.

About the Essentials of Qualitative Methods book series: Even for experienced researchers, selecting and correctly applying the right method can be challenging. In this groundbreaking series, leading experts in qualitative methods provide clear, crisp, and comprehensive descriptions of their approach, including its methodological integrity, and its benefits and limitations. Each book includes numerous examples to enable readers to quickly and thoroughly grasp how to leverage these valuable methods.