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Essentials of Global Marketing

Essentials of Global Marketing

by Svend Hollensen
Paperback
Publication Date: 19/07/2012

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Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.
ISBN:
9780273756545
9780273756545
Category:
Sales & marketing
Format:
Paperback
Publication Date:
19-07-2012
Language:
English
Publisher:
Pearson Education Limited
Country of origin:
United Kingdom
Edition:
2nd Edition
Pages:
560
Dimensions (mm):
266x197x24mm
Weight:
1kg

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