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Essentials of Marketing Research

Essentials of Marketing Research

by David BirksPeter Wills and Naresh Malhotra
Paperback
Publication Date: 11/04/2013

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Essentials of Marketing Research offers a balance of contemporary theory, European case material and software to help students to understand and apply the principles of designing and conducting high quality quantitative and qualitative marketing research and to give them the study skills to confidently design all stages of the marketing research process.
ISBN:
9780273724339
9780273724339
Category:
Market research
Format:
Paperback
Publication Date:
11-04-2013
Language:
English
Publisher:
Pearson Education Limited
Country of origin:
United Kingdom
Pages:
496
Dimensions (mm):
263x195x18mm
Weight:
0.91kg

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