Paperback
Publication Date: 19/04/2011
ESSENTIALS OF STRATEGIC MANAGEMENT, Third Edition, is a brief version of the authors' market-leading text STRATEGIC MANAGEMENT: AN INTEGRATED APPROACH, helping students identify and focus on core concepts in the field in a more succinct, streamlined format. Based on real-world practices and current thinking, the text's presentation of strategic management features an increased emphasis on the 'business model' concept as a way of framing the issues of competitive advantage. Cutting-edge research, new strategic management theory, and a hands-on approach allow students to explore major topics in management, including corporate performance, governance, strategic leadership, technology, and business ethics. Its high-quality case program examines small, medium, and large companies--both domestic and international--so that students gain practice putting chapter concepts into action.
- ISBN:
- 9781111525194
- 9781111525194
- Category:
- Management & management techniques
- Format:
- Paperback
- Publication Date:
- 19-04-2011
- Language:
- English
- Publisher:
- Cengage Learning, Inc
- Country of origin:
- United States
- Edition:
- 3rd Edition
- Pages:
- 432
- Dimensions (mm):
- 255x205x14mm
- Weight:
- 0.73kg
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