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Events Management

Events Management

by Johnny AllenRob Harris Leo Jago and others
Paperback
Publication Date: 31/07/2023

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A must-have introductory text of unrivalled coverage and depth focusing on events planning and management, the fourth edition of Events Management provides a complete A to Z of the principles and practices of planning, managing and staging events.

The book offers a systematic guide to organizing successful events, examining areas such as event design, logistics, marketing, human resource management, financial planning, risk management, impacts, evaluation and reporting. The fourth edition has been fully updated and revised to include content covering technology, including virtual and hybrid events, concepts such as social activism, soft power and events, inclusion, equality, accessibility and diversity, and the latest industry reports, research and legal frameworks. The book is logically structured and features new case studies, showing real-life applications and highlighting issues with planning events of all types and scales in a range of geographical locations.

This book has been dubbed 'the events management bible' and fosters an interactive learning experience amongst scholars of events management, tourism and hospitality.
ISBN:
9780367491840
9780367491840
Category:
Sports training & coaching
Format:
Paperback
Publication Date:
31-07-2023
Publisher:
Taylor & Francis Ltd
Country of origin:
United Kingdom
Edition:
4th Edition
Pages:
812
Dimensions (mm):
254x178mm
Weight:
1.78kg

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