From its invention as a cocaine-laced patent medicine in the Gilded Age to its globe-drenching ubiquity as the ultimate symbol of consumer capitalism in the twenty-first century, Coca-Cola's dramatic history unfolds as the ultimate business saga. In this fully revised and expanded edition of For God, Country & Coca-Cola , Mark Pendergrast looks at America's cultural, social, and economic history through the bottom of a green glass Coke bottle and tells the captivating story of the world's most recognizable consumer product.
- ISBN:
- 9780465029174
- 9780465029174
-
Category:
- Food manufacturing & related industries
- Format:
- Paperback
- Publication Date:
-
14-05-2013
- Language:
- English
- Publisher:
- Basic Books
- Country of origin:
- United States
- Edition:
- 3rd Edition
- Pages:
- 560
- Dimensions (mm):
- 233x155x39mm
- Weight:
- 0.62kg
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