7 1/2 X 9 1/4 in Introduction: What is a form?
What is a fo rm?
1. Persuading people to answer
Pick the right moment to ask a question
Think about relationship question by question
Follow three rules that t hat influence response rates
Think about who will answer yo ur questions
Summary
Interlude: Registrati on forms: rules and suggestions
2. Gathering t he right information
Find out why you need the inf ormation
Check if your organization already holds the infor mation
Find out what others ask for
Summary: o nly ask for information that you need
Case study: confe rence registration form
3. Making questions ea sy to answer
How questions work
Make it easy to understand the question
Make it easy to find the answer
Judging the answer: avoiding privacy errors
Placing the answer: avoiding category errors
Summary: