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Frame It Again

Frame It Again

New Tools for Rational Decision-Making

by José Luis Bermúdez
Hardback
Publication Date: 05/11/2020

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Framing effects are everywhere. An estate tax looks very different to a death tax. Gun safety seems to be one thing and gun control another. Yet, the consensus from decision theorists, finance professionals, psychologists, and economists is that frame-dependence is completely irrational. This book challenges that view. Some of the toughest decisions we face are just clashes between different frames. It is perfectly rational to value the same thing differently in two different frames, even when the decision-maker knows that these are really two sides of the same coin.

Frame It Again sheds new light on the structure of moral predicaments, the nature of self-control, and the rationality of co-operation. Framing is a powerful tool for redirecting public discussions about some of the most polarizing contemporary issues, such as gun control, abortion, and climate change. Learn effective problem-solving and decision-making to get the better of difficult dilemmas.

  • Presents a controversial and important central claim: framing effects can be tools for rational problem-solving
  • Shows how rational frames can help solve practical dilemmas in personal and social life
  • Develop a new framework for thinking about internal and collective conflicts
  • Discusses a wide range of examples from contemporary life, the history of literature, philosophy, and psychology
  • Explains all the theoretical concepts and important experiments without jargon and using the author's trademark clarity
  • ISBN:
    9781107192935
    9781107192935
    Category:
    Decision theory: general
    Format:
    Hardback
    Publication Date:
    05-11-2020
    Language:
    English
    Publisher:
    Cambridge University Press
    Country of origin:
    United States
    Dimensions (mm):
    234x157x23mm
    Weight:
    0.63kg

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