Thinking of buying a
franchise, creating your own franchise or franchising a product more
effectively? Packed with real-life case studies and key insights from the
owners and operators of successful franchise systems (including Domino's Pizza,
Costa, SSP, Spar, TGIs, Dunkin' Donuts, SSP, Haagen Dazs, Cafe2U, Snappy Snaps,
Budgens, Ramada Encore, Burger & Lobster, GlobalBrand, GlassesInc),
this book is THE essential contemporary guide for aspiring franchisees or
ambitious franchisors. Drawing upon the extensive academic and operational
experience of the authors - Chris Edger is a multiple author on service-based
operational excellence and Andrew Emmerson has led the growth of some of the
most successful international franchise systems in recent times - this book
provides comprehensive advice on how franchisors and franchisees can avoid
potential elephant traps and lays out the key success factors that enable both
parties to win. Written in an informative, accessible style without abandoning
any of its empirical rigour, this book is essential reading for 'newbie'
franchisees and franchisors or for anybody working in franchising who wishes to
drive outstanding performance.