Easy to read and conducive to discussion, Fundamentals of Leisure Business Success: A Manager's Guide to Achieving Success in the Leisure and Recreation Industry takes a practical, upbeat look at the world's largest industry--leisure and recreation--and gives you practical tips and surefire strategies for making your own profit or nonprofit leisure business a blue ribbon success. Its condensed format, interesting case studies, and helpful examples will show you how you can transform any sluggish, out-of-shape recreation business into an efficient, iron-willed, profit-producing marathoner!In Fundamentals of Leisure Business Success, you'll sidestep the theoretical, overly academic jargon that often bogs down books dealing with leisure and recreation and discover many revolutionary, practical ways that these theories translate into the everyday realities of market share, employee management, and all-out business survival. You'll have the benefit of 20 years of actual experience in the leisure and recreation field at your disposal so you can master the importance of contemporary business and management techniques. Specifically, your capacity to steer your leisure business will grow from:



an introduction to the current size and scope of the leisure/recreation industry
a quick tutorial on why business concepts are so important in leisure/recreation
inspiring and educational case studies and actual examples
survival tips on how to make worthwhile changes in your organization
sources of additional leisure business informationIt might be true, as the old adage says, that all work and no play makes Jack a dull boy. But in our day and age, as Fundamentals of Leisure Business Success shows you, we live in a world where play is (ital) work--which can mean profit for you. Academics in recreation education and students and professionals in this expanding industry can break free from the pack and let the priceless, practical guidelines you'll find in this volume help you discover how you can make play work for you.