Originally published by Stevenson, Inc., this practical resource helps nonprofit organizations establish effective fundraising programs. This resource provides useful information to produce winning fundraising plans, build mailing lists, effectively manage records, produce direct mail appeals, solicit major gifts, and more.

Important topics covered include:



Expanding an organization's donor base
Researching donor prospects
First time fundraising efforts
Annual operational plans
Fundraising evaluation
Building a mailing list
Solicitation calls
Phonathons
Board gifts
Direct mail appeals
Special events
Call reports
Attracting new donors
Donor communication
Fundraising presentations
Planned giving
Grant seeking

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.