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Growth Hacker Marketing

Growth Hacker Marketing

A Primer on the Future of PR, Marketing and Advertising

by Ryan Holiday
Paperback
Age range: 0 to 0 years old Publication Date: 02/10/2014

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Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible.

Enter the growth hacker. You may not have heard of growth hacking yet, but you've certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook, Dropbox, amongst many others.

Growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing. They 'hack' their company's growth to create a narrative of sensational success, turning excited media, users and social media into a viral marketing force that will help their business grow exponentially.

Silicon Valley has realized that growth hacking - not television commercials and billboards - is the successful start-up's secret weapon. Now growth hacker extraordinaire Ryan Holiday is ready to share his experience, teaching you how to harness the power of growth to propel you to success. Featuring insights from leading growth hackers, Growth Hacker Marketing is the essential guide to the revolutionary new approach to growing your business.
ISBN:
9781781254363
9781781254363
Category:
Sales & marketing
Age range:
0 to 0 years old
Format:
Paperback
Publication Date:
02-10-2014
Language:
English
Publisher:
Profile Books Ltd
Country of origin:
United Kingdom
Pages:
144
Dimensions (mm):
194x124x8mm
Weight:
0.12kg
Ryan Holiday

Ryan Holiday is the bestselling author of Trust Me, I'm Lying; The Obstacle Is the Way; Ego Is the Enemy; and other books about marketing, culture and the human condition.

His work has been translated into twenty-eight languages and has appeared everywhere from the Columbia Journalism Review to Fast Company.

His company, Brass Check, has advised companies such as Google, TASER, and Complex, as well as multiplatinum musicians and some of the biggest authors in the world. He lives in Austin, Texas.

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