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HBR's 10 Must Reads on Design Thinking (with Featured Article Design Thinking by Tim Brown)

HBR's 10 Must Reads on Design Thinking (with Featured Article Design Thinking by Tim Brown)

by Tim BrownClayton M. Christensen Indra Nooyi and others
Paperback
Publication Date: 01/08/2020

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Use design thinking for competitive advantage.

If you read nothing else on design thinking, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you use design thinking to produce breakthrough innovations and transform your organization.

This book will inspire you to:

  • Understand the transformative potential of design thinking 
  • Proceed from idea to product at lightning speed 
  • Iterate with rapid customer feedback
  • Fail small and win big Create new products people love 
  • Lead design thinking teams more effectively
  • Open new paths to innovation at your company
ISBN:
9781633698802
9781633698802
Category:
Product design
Format:
Paperback
Publication Date:
01-08-2020
Language:
English
Publisher:
Harvard Business Review Press
Country of origin:
United States
Pages:
208
Dimensions (mm):
209x139mm
Tim Brown

Tim Brown is CEO and president of IDEO. Ranked independently among the ten most innovative companies in the world, IDEO is the innovation and design firm that contributed to such standard-setting innovations as the first mouse for Apple and the Palm V. Today, IDEO applies its human-centered approach to drive innovation and growth for the world's leading companies as well as government, education, healthcare, and social sectors. Tim advises senior executives and boards of Fortune 100 companies and has led strategic client relationships with such companies as Microsoft, Pepsi, Procter & Gamble, and Steelcase.

Clayton M. Christensen

Clayton M. Christensen is the Kim B. Clark Professor of Business Administration at the Harvard Business School. In addition to his most recent book, How Will You Measure Your Life, he is the author of seven critically-acclaimed books, including several New York Times bestsellers - The Innovator''s Dilemma, The Innovator''s Solution and most recently, Disrupting Class. Christensen is the co-founder of Innosight, a management consultancy; Rose Park Advisors, an investment firm; and the Innosight Institute, a non-profit think tank. In 2011, he was named the world’s most influential business thinker by Thinkers50.

Indra Nooyi

Indra Nooyi is one of the world's foremost business visionaries and one of the only women to ever serve as chief executive officer of a Fortune 50 company.

She is also a sought-after advisor to entrepreneurs, executives, and governments. As CEO and chairman of PepsiCo from 2006 to 2018, she was the chief architect of Performance with Purpose, PepsiCo's mission to deliver sustained growth by making more nutritious products, limiting the company's environmental footprint, and empowering its associates and people in the communities it serves.

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