Health promotion is much more than the absence of disease, and it is also much more than focusing on bringing about behaviour change. It is important to remember that health is a complex issue as it requires collective and organised efforts of multiple stakeholders in society. While this book walks you through health promotion as a new public health concept of preventive action, it also critically reflects on health promotion approaches and methods. It brings into context the different scientific disciplines as enablers and barriers for implementing successful health promoting projects and programmes to improve health and quality of life.

Specifically, the intriguing discussions covered in this book are organised in the following chapters: trends and their global impact; the social context of health in today's global societies and the evolution of health promotion as a modern public policy health response; social and societal factors affecting health; theoretical concepts and approaches of health promotion; strategies and methods to work with people: community-oriented approaches applicable to health promotion and empowerment; health public policy; the mass media and health promotion; health needs assessment; programme development and evaluation.

This book will be a valuable resource for clinicians, health programmers, policymakers, community leaders, general public, and students in medicine and public health, and related programmes.