Does 'rhetoric' mean glib and insincere? No! This dazzling guide rescues rhetoric from its shadowy reputation and showcases its life changing power. Rhetoric is the art of persuasive speaking and writing. From Julius Caesar to Oprah Winfrey and from Martin Luther King to Elizabeth I, rhetoric has been used to start and end wars, win hearts, and change the world in ways beyond our imagining. And often without knowing our family and friends use it too. Delving into speeches and sayings from Shakespeare to social media, Guy Doza takes us on an amusing tour of rhetoric's mightiest techniques. He reveals the secret codes powering the persuasive words of politicians and businesses. And he also shows how to speak up in our own lives: How to convince an employer to give you the job, What to say to a potential date in a bar, And... the six rules of apology you should use if you ever accidentally run over the next door neighbour's cat. Book jacket.
- ISBN:
- 9781912454709
- 9781912454709
-
Category:
- Humour
- Format:
- Hardback
- Publication Date:
-
01-09-2022
- Language:
- English
- Publisher:
- Canbury Press Ltd
- Country of origin:
- United Kingdom
- Dimensions (mm):
- 216x135x22mm
- Weight:
- 0.4kg
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