A guide to effectively communicating with customers to create lasting-and repeat-business relationships.
This book provides practical, results-oriented guidance for effective communication with customers through sample words, phrases, scripts, and strategies applied to real-world examples.
Unlike the vast majority of books that deal with customer communication, How to Say It (R): Creating Complete Customer Satisfaction does not separate sales from customer service communications, but instead integrates them into a single book. Readers will learn how to:
Speak the language of Yes by asking the right questions
Get referrals through established customers
Offer value through solutions, satisfaction, and trust
Anticipate and preempt objections
Own a problem by owning the solution
This book provides practical, results-oriented guidance for effective communication with customers through sample words, phrases, scripts, and strategies applied to real-world examples.
Unlike the vast majority of books that deal with customer communication, How to Say It (R): Creating Complete Customer Satisfaction does not separate sales from customer service communications, but instead integrates them into a single book. Readers will learn how to:
Speak the language of Yes by asking the right questions
Get referrals through established customers
Offer value through solutions, satisfaction, and trust
Anticipate and preempt objections
Own a problem by owning the solution
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