"An important and most helpful book for everybody. It delivers more power to you" - Larry King, host "Larry King Live". "No magic elixirs or mumbo jumbo; just straight-talking, easy-to-understand, easy-to-remember and easy-to-use principles of persuasion and negotiation - secrets I've seen in action when Bob Mayer has successfully negotiated for me." - David Crosby, rock star. Today's super negotiator has to be a versatile problem solver, seeking hard-bargain results with a soft touch. With punch and panache, Bob Mayer shows you how to make the grade, revealing powerful negotiating tools drawn from a unique blend of sources. These include recent advances in psychology and linguistics, tips and techniques garnered from interviews with more than two hundred of the world's masters and Mayer's own "been there, done that" years as a lawyer representing thousands of clients. It's all here: the fancy footwork and magic moves for outgunning, outmanoeuvring and out-negotiating the other person - and the techniques for developing life skills that will dramatically enhance your chances of professional success and personal satisfaction.
You'll learn what works, and what doesn't, when you're up against a stone wall...or when your ideas are being rejected...or you're confronted with hostility and anger. Plus step-by-step "how-tos" and "what-tos" for 38 common negotiating situations, from buying a car to leasing a flat, from buying a franchise to negotiating your way out of debt.