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Iconoclast

Iconoclast

A Neuroscientist Reveals How to Think Differently

by Gregory Berns
Hardback
Publication Date: 02/09/2008

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No organization can survive without iconoclasts innovators who single-handedly upturn conventional wisdom and manage to achieve what so many others deem impossible. Though indispensable, true iconoclasts are few and far between. In Iconoclast, neuroscientist Gregory Berns explains why. He explores the constraints the human brain places on innovative thinking, including fear of failure, the urge to conform, and the tendency to interpret sensory information in familiar ways.
ISBN:
9781422115015
9781422115015
Category:
Business innovation
Format:
Hardback
Publication Date:
02-09-2008
Language:
English
Publisher:
Harvard Business Review Press
Country of origin:
United States
Pages:
256
Dimensions (mm):
243x160x29mm
Weight:
0.57kg
Gregory Berns

Gregory Berns is a distinguished professor of neuroeconomics at Emory University, where he directs the Center for Neuropolicy and Facility for Education and Research in Neuroscience.

He is the author of several books, including the New York Times bestseller How Dogs Love Us. He lives in Atlanta.

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