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Insane Mode

Insane Mode

How Elon Musk's Tesla Sparked an Electric Revolution to End the Age of Oil

by Hamish McKenzie
Paperback
Publication Date: 07/01/2020

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A thrilling account of one of the twenty-first century's greatest business stories.

Insane Mode is the astounding story of the most revolutionary car company since Ford, revealing how, under Elon Musk's leadership, it is bringing to an end the era of gasoline-powered transportation.

Hamish McKenzie, journalist and former writer for Tesla, explores how an unlikely West Coast start-up with an audacious dream to create a new successful US car company, went up against not only the might of the government-backed Detroit companies, but also the massive power of Big Oil. Insane Mode is a story of ingenuity and revolution - of how a new world of transportation could change people's lives globally.

ISBN:
9780571327676
9780571327676
Category:
Biography: science
Format:
Paperback
Publication Date:
07-01-2020
Language:
English
Publisher:
Faber & Faber, Limited
Country of origin:
United Kingdom
Pages:
304
Dimensions (mm):
198x129x18mm
Weight:
0.24kg
Hamish McKenzie

Hamish McKenzie, former writer for Tesla Motors, has been an editorial advisor to Kik, a reporter for the tech blog PandoDaily, and a freelance journalist covering digital technology and start-ups.

His work has appeared in a range of international publications, including Reuters, The Guardian, the South China Morning Post, The Globe and Mail, The Star (Toronto), CNN.com, TechCrunch, and the New Zealand Listener. Originally from Alexandra, New Zealand, he now lives in San Francisco.

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