Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.
- ISBN:
- 9780805813913
- 9780805813913
-
Category:
- Psychology
- Format:
- Hardback
- Publication Date:
-
01-01-1996
- Language:
- English
- Publisher:
- Taylor & Francis Inc
- Country of origin:
- United States
- Pages:
- 396
- Dimensions (mm):
- 229x152x31mm
- Weight:
- 0.77kg
Click 'Notify Me' to get an email alert when this item becomes available
Hi There,
Did you know that you can save books into your library to create gift lists, reading lists, etc?
You can also mark books that you're reading, or want to read.
Great!
Click on Save to My Library / Lists
Select the List you'd like to categorise as, or add your own
Here you can mark if you have read this book, reading it or want to read
Awesome! You added your first item into your Library
Great! The fun begins.
Click on My Library / My Lists and I will take you there
Reviews
Be the first to review Integrated Communication.
Share This Book: