Putting It Together and Making It Work
Hardback
Publication Date: 01/02/1993
Explains how by beginning with consumer information, marketers can build a synchronized, multi-channel communications strategy that reaches various market segments with a single, unified message. This book shows how to put an integrated program into practice, with guidance on planning, coordinating, and controlling the communications process.
- ISBN:
- 9780844233635
- 9780844233635
- Category:
- Sales & marketing
- Format:
- Hardback
- Publication Date:
- 01-02-1993
- Language:
- English
- Publisher:
- McGraw-Hill Education (Australia) Pty Limited
- Country of origin:
- Australia
- Dimensions (mm):
- 236.2x160x21.1mm
- Weight:
- 0.53kg
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