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International Case Studies in Tourism Marketing

International Case Studies in Tourism Marketing

by Metin Kozak and Guerhan Aktas
Hardback
Publication Date: 09/06/2022

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* The first book of case studies dedicated to tourism marketing.
* Adopts an analytical approach to each case, following a uniform format to help the reader critically engage with the content.
* Will be international in scope and authorship, drawing on the knowledge and experience of a wide range of tourism experts.
ISBN:
9781032023151
9781032023151
Category:
Sales & marketing
Format:
Hardback
Publication Date:
09-06-2022
Publisher:
Taylor & Francis Ltd
Country of origin:
United Kingdom
Pages:
244
Dimensions (mm):
234x156mm
Weight:
0.45kg

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