*Hayes is the developer of PROCESS, a free add-on for SPSS and SAS that takes the computational burden off the researcher.
*Includes tips and advice, and carefully explains each step in an analysis using current, compelling data examples; e.g., studies of media influence, workplace dynamics, and attitudes toward disaster victims.
*Helps readers understand the link between statistics and causality, as well as what the data is telling them.
*Hayes conducts workshops worldwide and gets raves for his blog and discussion board; his website offers free PROCESS downloads plus data files for the book's examples.
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