“A comprehensive and insightful study of Elvis and his reception during the Cold War, when the singer became a global symbol of American youth culture. In his shrewd analysis, Mathias Haeussler is keen to explore what that meant, not only politically, but also for perceptions of American modernity, consumerism, and cultural identity at home and abroad. The book charts Elvis's career from rebellious teenage outsider to his army service in Germany, his Hollywood years, his remarkable comeback in 1968, and his later career in Las Vegas. It makes for absorbing and informative reading in relating the construction of Elvis as cultural icon to the social changes taking place in the USA.”
– Derek B. Scott, Professor of Critical Musicology, University of Leeds, UK

“Inventing Elvis is a marvellous work of social, cultural and political history, charting the rise and reinvention of this iconic figure through three decades of Cold War America. By also covering the reception of Elvis internationally, the book expands the narrative to emphasise the transnational significance of this performer. This is a well researched and readable account of one of the great popular culture icons of the 20th century.”
– Giles Scott-Smith, Roosevelt Chair in New Diplomatic History, Leiden University, The Netherlands

“Fascinating, innovative and highly readable. Through his extensive research and broad perspective, Mathias Häußler helps us understand Elvis in a new way as a historical phenomenon.”
– David Reynolds, author of America, Empire of Liberty.