Environmental, social, and corporate governance (ESG) is big, and it's getting bigger. An entire generation of investors want their investments to reflect their values. If you have clients in this category, you need to listen to Investing for Better, which reveals the inherent challenge this style of investing poses. ESG pioneer and seasoned asset manager Daniel Seiler maps out the current state of the global asset management industry and outlines the primal forces that influence the business of money management. He proposes a new model of asset management that combines vision and purpose by prioritizing reduction of the costs of investing, refinement of mechanisms to share risk, minimization of information asymmetries, and responsiveness to changing investor and societal preferences. Along the way, Seiler explores hot topics like the influence of technological improvements (AI, blockchain, and NFTs) on the future of investing. Investing for Better is based on the core understanding that if you have a purpose and conviction, you can help individuals and families create wealth and savings, and can help build a better, more prosperous, and more peaceful civilization.