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It's Not How Good You Are, It's How Good You Want To Be

It's Not How Good You Are, It's How Good You Want To Be

The world's best-selling book by Paul Arden

by Paul Arden
Paperback
Publication Date: 30/05/2003
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It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.

The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavours that can be applied to aspects of modern life.

This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom - all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must.

ISBN:
9780714843377
9780714843377
Category:
Advice on careers & achieving success
Format:
Paperback
Publication Date:
30-05-2003
Language:
English
Publisher:
Phaidon Press Ltd
Country of origin:
United Kingdom
Pages:
128
Dimensions (mm):
178x120x13mm
Weight:
0.18kg
Paul Arden

Paul Arden spent a stormy 18 years in advertising and then found his Alma Mater in Saatchi & Saatchi in 1977, where he worked for 15 years. During his tenure as Executive Creative Director he was responsible for some of Britain's most successfuly advertising campaigns - including British Airways, Silk Cut, InterCity and Fuji - and famous slogans which include 'The car in front is a Toyota' and 'The Independent - It Is. Are You?'. Paul Arden now runs Arden Sutherland-Dodd, a London-based film production company.

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You can find this item in:

Phaidon Press Advertising Advice on careers & achieving success Memory improvement & thinking techniques
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