Das Buch behandelt die "K nigsdisziplin der Tourismuswirtschaft", das Ph nomen Kongresse, Tagungen und Events. Dabei spielt nicht nur die Angebots- und Nachfragesituation des deutschen Veranstaltungsmarktes, sondern auch die Situation in ausgew hlten internationalen R umen eine Rolle. Neben den organisatorischen Aspekten stehen die strategischen Ausrichtungen und Ma nahmen einzelner Destinationen im Mittelpunkt: Pr sentiert werden als Beispiele das German Convention Bureau (GCB) und das Cologne Convention Bureau als "best practice". Zudem thematisieren die Autoren konkrete Innovationen der Branche wie Green Meetings, Social Media und Event-Controlling.
- ISBN:
- 9783486708844
- 9783486708844
-
Category:
- Economics
- Format:
- Hardback
- Publication Date:
-
18-04-2012
- Language:
- German
- Publisher:
- Walter\de Gruyter#GmbH
- Country of origin:
- Germany
- Dimensions (mm):
- 240x170mm
- Weight:
- 0.69kg
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