Welcome to Beginning Baby, a line of novelty board books and gifts designed to give little ones a bright start!

Vetted by early childhood experts and thoughtfully created with input from parents and caregivers, each Beginning Baby book explores educational concepts tied to early learning milestones, building a foundation for a strong beginning.

An adorable and energetic cast of animal characters guide babies through early learning concepts in a playful way that reinforces ideas through rhythm and repetition and engages eyes and hands with flaps, moving parts, mirrors, or tabs. With its captivating interactive elements, colorful and decorative designs, and strong educational framework, Beginning Baby makes growing and learning for babies as easy as playing and dreaming—and also makes the perfect gift for new and growing families.

Join the Beginning Baby animal friends for a day full of fun at Color Camp! Babies will learn to identify nine different colors as they tap, touch, and count their way through an activity-packed day.