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LinkedIn(R) Marketing Techniques for Law and Professional Practices, Second Edition

LinkedIn(R) Marketing Techniques for Law and Professional Practices, Second Edition

by Marc W. Halpert
Paperback
Publication Date: 12/02/2025

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Hundreds of millions of global businesspeople use LinkedIn® daily as a power tool to forge connections, nurture relationships, assess business colleagues, and select professionals to rely on. After 11 years coaching and training professional practitioners--attorneys, consultants, CPAs, insurance producers, financial planners, and multi- and entrepreneurs; in fact, anyone offering services--author Marc W. Halpert revised the earlier edition of this field reference guide, its principles now even more time-tested.

Here's what this book does differently than others on the market:

  • It does not tell you what to do and where to click, with bland directions that go stale due to a change in LinkedIn®; rather,
  • It offers long-term, practical, anecdotal marketing techniques that work: how and why to make all LinkedIn® sections work cohesively, based on the author's consulting experience with professionals in all fields.
  • In this second edition, he includes three guest chapters: staying aligned with ever-changing legal ethics guidelines, what attracts a recruiter to a professional practitioner's LinkedIn® profile, and how to use LinkedIn® as an integral part of any professional firm's marketing and branding strategy. In addition, the second edition answers the needs voiced by so many professionals, with brand-new resource material on emotional intelligence and the Japanese concept of Ikigai to enhance the LinkedIn® experience.

The book you are holding can lead you to express why you do what you do and look "amazing-er" than competitors, showcasing your brand on LinkedIn®.

An attorney emailed, "This book gave me all the tools I needed to perfect my profile and be ready to get clients. . . .Working alongside your book is actually fun."

A consultant to entrepreneurs commented, "Finished in a day. Took copious notes. I have no doubt the tips and strategies in this book will enrich my online presence for years to come!"

ISBN:
9781641058636
9781641058636
Category:
Law
Format:
Paperback
Publication Date:
12-02-2025
Language:
English
Publisher:
American Bar Association
Country of origin:
United States
Edition:
2nd Edition
Dimensions (mm):
230.89x154.18x14.48mm
Weight:
0.37kg

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