Award-winning designer Allan Peters has spent his career seeking the formula for timeless logo design. His experience working at boutique design agencies, a marketing firm, a global advertising giant, and in house at a top ten brand along with personal research has led him to a method that works like a charm for his clients. Logos That Last takes all of his knowledge and breaks it down so that it is easily digestible for designers of all levels. Peters shares hands-on instructions for all of the skills he's acquired as well as examples of these tactics in action. Learn timelss brand mark design and strategy, Get the tools needed to make complex brand identity systems, Discover how to integrate badges into your work, Packed with case studies, passion projects, and invaluable advice