this book delivers a simple yet almost unthought of message - change the world for the better by the means at your disposal. in this instance - a travel company. The stories contained within are fascinating, the message is strong and the overall experience in reading this book is one of insight and reflection. A great read!

A remarkable book by a remarkable person! That a business such as G Adventures is able to grow (and thrive) in such a competitive market is an amazing reflection on Bruce and the people he works with. I love the message of changing the world for the better through travel that seems to underline this book. Highly recommended read.

Imagine one day you woke up and decided that you would change the world. That youd devote your life to building a global travel business that would make the world a better place. That this company would throw conventional business thinking out of the executive corner office window, replacing it with a business model of creating happiness by changing peoples lives. Fast forward 22 years this company is the leader in its space, enjoying exponential growth, off the charts brand and customer loyalty and has the happiest most engaged global work force on the planet. That is what the Looptail the life and history of how Bruce Poon Tip founder of G Adventures created the worlds leading Adventure travel company is all about. In a world of bland homogenized brands and a zealot-like adherence to top and bottom line business building, its refreshing to read that a companys leadership can be centred on sticking two fingers up to conventional business thinking and build a global movement for positive good, simply by basing all business decisions on a higher purpose. Its not so much a call to arms or even a karmic mantra its simply asking anyone thinking about starting a business or wondering how to revolutionize their current business one simple question: do you want to change the world through how you conduct your business.