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Management Speak

Management Speak

Why We Listen to What Management Gurus Tell Us

by David Greatbatch and Timothy Clark
Hardback
Publication Date: 04/08/2005

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Based on primary research into the public lectures of management gurus, this fascinating new volume analyzes how such gurus disseminate their ideas, values and visions on the international management lecture circuit. Adopting a novel conceptual/theoretical perspective, it brings together insights from the fields of management, sociology, media studies, communications and social psychology. Written by leading figures in the field, this topical book covers such broad ranging areas as the live presentation of management ideas, using rhetoric, legitimating ideas, values and visions, the grammar of persuasion and charisma and oratory, and will be a valuable resource for students academics and researchers in the fields of management, sociology, and communications.
ISBN:
9780415306225
9780415306225
Category:
Business communication & presentation
Format:
Hardback
Publication Date:
04-08-2005
Language:
English
Publisher:
Taylor & Francis Ltd
Country of origin:
United Kingdom
Pages:
170
Dimensions (mm):
216x138x15mm
Weight:
0.47kg

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