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Managerial Economics

Managerial Economics

by Ivan Png
Paperback
Publication Date: 23/03/2022

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Now in its sixth edition, Ivan Png's Managerial Economics has been extensively revised with

  • an introductory chapter emphasizing decision-making and behavioral biases,
  • intensive application to current business and economic issues including technology, globalization, and pandemics,
  • a closing chapter highlighting business responses to climate change,
  • a streamlined presentation focusing on the economics that managers need to know.

As always, the text presents the key concepts of microeconomics intuitively, without sophisticated mathematics. Throughout, it emphasizes actual management applications.

The new sixth edition is updated with fresh up-to-date vignettes and discussion questions from all over the world and enhanced with detailed instructor supplements. It is an ideal text for any course focusing on the practical application of microeconomic principles to management.

The book provides truly useful economics for managers. In the words of one professor, "I can use your book for serious conversation with adult students."

ISBN:
9781032145402
9781032145402
Category:
Economics
Format:
Paperback
Publication Date:
23-03-2022
Language:
English
Publisher:
Routledge
Country of origin:
United States
Edition:
6th Edition

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