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Managing and Leveraging Events

Managing and Leveraging Events

by Nico SchulenkorfKatie Schlenker Hussain Rammal and others
Hardback
Publication Date: 11/11/2021

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This book explores and advances the latest concepts and developments in event management theory and practice.

Drawing on the ever-growing event management literature - and supported by theories and concepts from parent disciplines - the book examines challenges and opportunities related to maximising business and social benefits for those working in different event management positions in a variety of contexts. Written by an international team of five management scholars, the book investigates event management and leverage from various angles, including international business, event business studies, sport management, community development, and business strategy. It does so by offering a combination of theoretical approaches as well as contemporary cases from around the world.

This book will be of interest to undergraduate and postgraduate students of event management, as well as scholars researching in social and business-related areas of event management and leverage.

ISBN:
9780367428273
9780367428273
Category:
Sociology: customs & traditions
Format:
Hardback
Publication Date:
11-11-2021
Language:
English
Publisher:
Taylor & Francis Group
Country of origin:
United States
Dimensions (mm):
233.38x155.57mm
Weight:
0.45kg

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