This book highlights essential concepts, models, and processes that help those responsible for making pricing decisions - whether professionally or privately - to effectively engage in product pricing activities. Novel, straightforward and clearly structured, the Blackblot Market-Value Pricing(TM) Model (MVP Model), introduced in this book, employs a market-value-centric pricing process that offers step-by-step guidance on the managerial decisions that help determine a product's price. This intentionally succinct, highly readable, and practical book provides practitioners with the knowledge and tools they need in order to approach pricing activities in an organized and efficient manner.
- ISBN:
- 9783030107338
- 9783030107338
-
Category:
- Project management
- Format:
- Paperback
- Publication Date:
-
16-03-2019
- Language:
- English
- Publisher:
- Springer International Publishing AG
- Country of origin:
- Switzerland
- Dimensions (mm):
- 235x155mm
- Weight:
- 0.45kg
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