Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.
- ISBN:
- 9780324316988
- 9780324316988
-
Category:
- Sales & marketing
- Format:
- Book
- Publication Date:
-
01-06-2006
- Language:
- English
- Publisher:
- Cengage Learning, Inc
- Country of origin:
- United States
- Edition:
- 8th Edition
- Pages:
- 696
- Dimensions (mm):
- 254x203x30mm
- Weight:
- 1.38kg
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