Marketing for Hospitality and Tourism is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-colour book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.
- ISBN:
- 9781292363516
- 9781292363516
-
Category:
- Cost accounting
- Format:
- Paperback
- Publication Date:
-
29-03-2021
- Language:
- English
- Publisher:
- Pearson Higher Education & Professional Group
- Country of origin:
- United States
- Edition:
- 8th Edition
- Dimensions (mm):
- 280x220x28mm
- Weight:
- 1.46kg
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