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Marketing for Hospitality and Tourism, Global Edition

Marketing for Hospitality and Tourism, Global Edition

by John BowenSeyhmus Baloglu James Makens and others
Paperback
Publication Date: 29/03/2021

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Marketing for Hospitality and Tourism is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-colour book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.
ISBN:
9781292363516
9781292363516
Category:
Cost accounting
Format:
Paperback
Publication Date:
29-03-2021
Language:
English
Publisher:
Pearson Higher Education & Professional Group
Country of origin:
United States
Edition:
8th Edition
Dimensions (mm):
280x220x28mm
Weight:
1.46kg

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