The main objective when marketing any product is to make your product attractive to potential customers and/or a particular market. In hospitality specifically, marketing refers to the process of how a restaurant, hotel, travel business, or resort can sell itself in a competitive marketplace. As marketing becomes increasingly important to the success of today's businesses, this book provides future hospitality professionals with an important career-building resource for virtually every area of the field. Marketing Hospitality is appropriate for Introductory Hospitality Marketing courses that provide the basic foundations of marketing theory and applications.
- ISBN:
- 9780471348856
- 9780471348856
-
Category:
- Hotel & catering trades
- Format:
- Hardback
- Publication Date:
-
04-02-2002
- Language:
- English
- Publisher:
- John Wiley & Sons Inc
- Country of origin:
- United States
- Edition:
- 3rd Edition
- Pages:
- 384
- Dimensions (mm):
- 244x198x29mm
- Weight:
- 0.83kg
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