PRODUCT ONLY AVAILABLE WITHIN CENGAGE UNLIMITED. MARKETING STRATEGY teaches students to think and act like marketers. Students learn to develop a customer-oriented market strategy and market plan. This practical approach to analyzing, planning, and implementing marketing strategies is based on applying marketing concepts to the development and implementation of marketing strategy.
- ISBN:
- 9780357039236
- 9780357039236
-
Category:
- Sales & marketing
- Format:
- Paperback
- Publication Date:
-
31-08-2018
- Publisher:
- Cengage Learning, Inc
- Country of origin:
- United States
- Edition:
- 7th Edition
- Dimensions (mm):
- 275x218x28mm
- Weight:
- 1.29kg
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