Mums are the powerhouse of the Australian economy – they’re responsible for more than 80 per cent of consumer spending. How well do you know them?
Whether you are a small business owner who needs to increase sales on a low budget, or a corporate marketing manager, wondering why you’re not selling more of a certain product, award-winning businesswoman Katrina McCarter has important information that can help you become more profitable.
Marketing to Mums offers a simple 8-step framework that shows you how to successfully market your product or service to mums.
- Recognising the diverse nature of mums
- Avoid the nine mistakes most businesses make
- Attract mums to your business, then turn them into raving fans
- Harness the power of social media and word of mouth advertising
- Grow your business through partnerships
By understanding who mums really are and how they make decisions, you will increase sales and improve your bottom line without breaking the bank.
Katrina McCarter is the founder and CEO of Marketing to Mums, a research and marketing consultancy. She is a marketing strategist who specialises in understanding mothers as a powerful market sector, through experience and research. Katrina is highly regarded for her creative growth strategies and her ability to negotiate strategic partnerships, and works with both small and big businesses to increase sales and profits selling to mums.
An award-winning businesswoman and mother of three, Katrina is an accomplished speaker and regular contributor to business media including Smallville.com.au and has been featured on Today Tonight and in The Age and Sydney Morning Herald, The Brisbane Times and Smart Company.
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