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Mastering Fashion Marketing

Mastering Fashion Marketing

by Tim Jackson and D. Shaw
Paperback
Publication Date: 22/12/2008

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RRP  $69.99

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This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.
ISBN:
9781403919021
9781403919021
Category:
Fashion & beauty industries
Format:
Paperback
Publication Date:
22-12-2008
Language:
English
Publisher:
Bloomsbury Publishing PLC
Country of origin:
United Kingdom
Pages:
240
Dimensions (mm):
234x156x21mm
Weight:
0.61kg

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