For most people, delivering a presentation is a harrowing experience. Much is often at stake, yet presenters struggle to perform as well as they'd like. In this breakthrough book, speaker, author, and communications consultant Tim Pollard breaks this challenging moment down into its most important components and teaches you how to master each. How to prepare:Understanding your audience from an intellectual, emotional, and cultural perspectiveGrasping the importance and practice of exceptional rehearsalValuing the venue: making it work for you rather than against youWhat to do:Mastering the presentation openingExploring communication mechanicsManaging your audienceWho to be:Cultivating a winning style: the three pillars of authority, authenticity, and directivenessHarnessing the power of "muscular" languageLeveraging the core tools of rhetoricWith practical tips, relatable stories, and vibrant examples, Mastering the Moment employs Pollard's engaging style, making the guidance as absorbing to read as it is to adopt.